When Ukrainian MP Svitlana Zalishchuk gave a speech to the United Nations on the effect on women of her country’s war with Russia, she won widespread praise for her performance.

It was only a few months since the 32-year-old had been elected to parliament, one of a new generation of politicians who had come to power since Ukraine’s Maidan revolution. But because of the conflict, she told world leaders, Ukrainian women had shifted their focus “from equality to survival.”

But by taking a stand, Zalishchuk also became a target for a new kind of disinformation. A screenshot began appearing on posts about her speech showing a faked tweet claiming that she had promised to run naked through the streets of Kiev if the Ukrainian army lost a key battle. To underline the point, the message was accompanied by doctored images purporting to show her totally naked. “It was all intended to discredit me as a personality, to devalue me and what I’m saying,” says Zalishchuk.

She is far from alone. Female politicians and other high profile women worldwide are facing a deluge of what you could call sexualized disinformation. It mixes old ingrained sexist attitudes with the anonymity and reach of social media in an effort to destroy women’s reputations and push them out of public life.