When China was roiled by its largest protests in decades, state media responded in kind. 

A November 24 apartment fire in Urumqi, the capital of China’s northwestern Xinjiang province, killed at least 10 people and injured at least nine more. Reports that zero-Covid measures delayed firefighters from reaching the blaze prompted unprecedented protests around the country.

State media in China have been blaming foreign forces and trying to distract viewers, which are typical strategies, said Joshua Kurlantzick, the author of a new book, “Beijing’s Global Media Offensive: China’s Uneven Campaign to Influence Asia and the World.” 

Chinese media outside the country have had a more interesting response.“They’re not trying to make a major effort to spin it, since it’s pretty hard to spin for foreign audiences,” said Kurlantzick, who is also a senior fellow for Southeast Asia at the Council on Foreign Relations. Instead, they appear to be flooding social media platforms like Twitter with “massive amounts of spam to make it harder for reporters and independent observers to access information about what’s going on.”