On September 16, Ulan’s phone vibrated nonstop with bad news from Batken, Kyrgyzstan’s southernmost province. Kyrgyzstan’s armed forces had sent drones in the air to survey the damage from neighboring Tajikistan’s shelling of villages along the border. Kyrgyz social media was abuzz with photographs of burned out buildings, shots of cars lined up for miles trying to evacuate, and messages offering temporary housing. 

Over 400 miles north in Bishkek, Kyrgyzstan’s capital, Ulan — a digital artist and video editor who asked not to use his full name — helplessly refreshed his social media feeds, trying to make sense of the unfolding violence. “I spent that day feeling useless, lost about what I should do,” he said. 

The next morning, Ulan responded to an Instagram story that he said “called for bloggers, video editors, fact-checkers, artists to contribute to telling the truth about what was happening on our border.” While Ulan did not take up arms with the border forces, he nonetheless felt pride in contributing his skills to another side of the conflict between Tajikistan and Kyrgyzstan: the one that unfolded online. 

Kyrgyzstan’s bloggers launched coordinated hashtag campaigns, produced polished videos about the conflict in English clearly meant for global audiences, and used satellite imagery to make their case about this decades-old conflict. Meanwhile, Tajikistan’s media was forced to rely on government press releases. Previous reporting also showed that Tajik journalists frequented Kyrgyz outlets for updates on the conflict.