“Putin! Are you here? Are you here?”

It is actually her followers that YouTube star Inessa Sinchougova is addressing, in an on-camera video embedded on her page. She is pushing back at claims that she is on the Kremlin payroll and, to make her point, she turns the camera round to show her apartment.

“My dishes aren’t done,” she notes as the kitchen comes into view, and then apologizes in case viewers missed the sight. “Anyway, I haven’t done my dishes,” she adds. “But Putin is definitely not here.”

Born in Russia, raised in New Zealand, only the internet could have given birth to the phenomenon that is Inessa S., as she calls herself online.